Pragmatic coaching for founders and operators
If you want to scale without chaos, you need structure that holds. I help you translate strategy into execution, build reliable processes, keep compliance practical, and create a cadence your team actually follows.
Three expertise areas. One neutral approach.
I coach across three domains. Not as separate brands on this page, but as proven fields where the same principle applies: build the fundamentals first, then growth becomes predictable.
Business coaching for startups and scaleups
For founders who need structure, speed, and decisions that stick.
- Operating cadence and accountability
- Process design and Compliance-ready foundations
- Sales and Marketing focus without bureaucracy
Recruitment and hiring growth
For teams that need better hiring outcomes, with less noise and more consistency.
- Clear IT governance, compliancy and processes
- Funnel improvements and decision discipline
- Startegic operational recruitment excellence
E-commerce build and scale
For operators who want profitable growth and systems that keep up.
- Conversion and growth loops, buy & build startegies
- Operations, fulfillment, and financial & process stability
- Execution discipline and profitability focus
Optional support: sales and marketing expertise is available through collaboration with PeakScaleConsulting.
The “strong bones” framework
A simple model that prevents growth from turning into stress. Four pillars, always practical.
1) Strategy that translates to actions
Clear priorities, measurable outcomes, and fewer “maybe” decisions.
2) Processes and operational excellence
Lower error rate, higher throughput, and fewer handovers that break.
3) Compliance and risk control
Governance that is light but real. Not paper theatre.
4) Implementation cadence
Weekly rhythm, owners per action, and follow-through.
How it works
Simple, predictable, and outcome-driven.
60 minutes. We identify the bottleneck, risk, and the fastest path to clarity.
A short plan with owners, cadence, and measurable outcomes. No fluff.
4–12 weeks. Weekly rhythm, accountability, and hands-on execution support.
About Sebastiaan
Serial entrepreneur with 15+ years across recruitment, SaaS, professional services, and e-commerce. Deep experience in process design, compliance foundations, implementation, and operational excellence.
FAQ
Who is this for?
Founders and operators who want structure, speed, and better execution. Startup, scaleup, and growth-stage SMEs.
What do you typically work on?
Operating cadence, process design, role clarity, compliance-ready foundations, hiring improvements, and scalable execution.
Do you work internationally?
Yes. NL and EU are the default, but international delivery is possible depending on scope and cadence.
How do we start?
Book a short call. We align on outcomes and decide the best format: coaching, advisory, or implementation support.
Ready to build a business that can carry growth?
Book a 20-minute call. We will quickly see if we are a fit and what the next step should be.